Strategic partner Orixcom will help setting up cloud hub in Dubai to serve the Middle East and Africa area.
After 4.5 years of operations in Europe, Neostratus (formerly CE On-Demand) is expanding to the Middle East and Africa to achieve the strong business potential for cloud services available in the region. Through a recently announced strategic partnership with telecommunications company Orixcom, Neostratus is creating a localised hub of cloud services for the company’s operations in the MEA region. The combination of Orixcom’s existing services and local expertise with Neostratus’ leading technology and cloud enablement capabilities provides a new and innovative proposition for the Middle East and Africa that will increase productivity and improve agility for businesses in the area.
Orixcom is the first operator offering next generation international connectivity, data centre and exchange services in the Middle East. By leveraging extensive local, regional and international experience the company enables convenient, fast and flexible connection to, from, and around the region. With physical network infrastructure and presence based in Dubai, Orixcom is strongly positioned to support Neostratus in serving the cloud enabler’s growing customer base in the region.
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With over 12 million SMEs operating in MEA, many of whom are using technology that needs upgrading , along with current challenges of financing start-ups in a time of limited investment, the market indicates a big opportunity for telecommunication service providers to deliver fast and profitable cloud services to customers. The MEA cloud hub will allow partners to offer a fully-branded range of cloud services from IaaS to SaaS, hosted within the region and localised to provide customers with the assurance that their services are delivered by trusted brands. Building on the region’s strong but underutilised technological infrastructure and it’s growing entrepreneurial culture, Neostratus will provide relevant cloud services with fast time-to-market and easy-to-deploy cloud brokerage models for telcos and systems integrators in the region.
Business dynamics and economic growth combined with strong potential in the fast developing SME market drive the need for cloud services in the Gulf region and highlight the untapped opportunity to offer integrated solutions. We have received very positive feedback in our discussions with a number of leading telecom companies in UAE, Oman, Bahrain, Kuwait and Saudi Arabia about our portfolio and capabilities to enable them not only to providing compelling service offerings but also to support them in building go-to-market programs that are highly relevant in addressing the growing potentials of the market.
A recent survey conducted by Pyramid Research about ICT readiness of the region marked an outstanding 400 million USD/year market potential for cloud-based email services only. However, the research also pointed out that the biggest challenges of SME cloud adoption are lack of skills and awareness necessary to embrace cloud services.
We believe that the synergies between our international experiences in cloud services provisioning and our strategic partners’ existing local proficiency in services delivery to SMEs will drive cloud awareness in the region and raise the business productivity of SMEs with fully customizable services from the cloud.
Neostratus is the new branding for CE On-Demand, ranked among the seven key cloud enablers for telcos by Informa Telecoms and Media in 2012. Neostratus creates cloud providers by assisting partners and end-users to realize and implement their cloud strategies. Since its inception in 2008, Neostratus has supported 28 partners in deploying their cloud strategy, 17 of which are major telecom operators. The Company’s footprint spans 15+ countries and is constantly growing globally. Neostratus’ award-winning product, the Cloud Services Manager™, enables quick and seamless cloud services provisioning and monetisation, and functions as a self-service administrative platform for partners and customers.
More information: www.neostratus.com/testsite
Founded in early 2013, Orixcom launched as a new operator and the first to offer a convenient, fast and flexible way for international companies to extend their presence into the Middle East region. The company was created by recognising the growing role of the UAE as an ICT and Telecoms regional hub and identifying the need for efficient connection to, from, and around the markets of the Middle East and Africa. Orixcom is headquartered in London, with offices in Dubai, UAE.
More information: www.orixcom.com